Why Civics Credentialing & How it Works?

The Problem: A Cycle of Polarization and Disengagement

Americans’ trust in democratic institutions has fallen to historic lows, dropping from over 70% to under 25% over the last 70 years. This decline is fueled by a cycle of toxic polarization, where each side sees the other as threats instead of fellow citizens. People share core democratic values, but those shared beliefs get drowned out by louder, more extreme voices. As negative messages dominate and civic knowledge declines, more people disengage from civic life.

Our Solution: The Civics Credentialing System

The Civics Credentialing System is a nonpartisan digital badge platform that recognizes and connects civic learning and action, making participation in democracy more visible, rewarding, and trusted. It disrupts the cycle of polarization and disengagement by:

  • Countering divisive narratives with an inspiring credentialing framework based on sharedAmerican democratic values.
  • Encouraging citizens to commit to core democratic principles instead of partisan identity.
  • Replacing hyper polarized information with accessible civic learning and pathways.
  • Providing a clear path from disengagement toward rewarding and recognized civic actions.

Civics Credentialing Is Aligned With Key Democracy Initiatives

Civics Credentialing enables nonprofits, schools, businesses, and government institutions to align efforts and strengthen their collective influence. It is built around five core pillars of a healthy democracy that were developed by leading democracy practitioners from a variety of disciplines.

All credentials in the Civics Credentialing System must be non-partisan and democracy-affirming. Recognized experts, representing a diversity of political perspectives, establish a core set of skill credentials within each domain. Individual nonpartisan organizations also issue badges that adhere to the Civics Credentialing Standards.

Why It Works

Our approach is backed by evidence.Open digital badges and credentialing have already transformed education and workforce training by motivating participation, validating learning, and guiding people along clear development pathways. Civics Credentialing applies this same, proven model to civic life, recognizing that:

  • People are more likely to engage when their efforts are recognized.
  • Gamification and milestones make civic learning feel rewarding and goal-oriented.
  • Shared standards across organizations help build trust—not just in people, but in the democratic institutions they support.

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